5 strategies for audience development for museums in India

5 strategies for audience development for museums in India

Increasing footfalls and engagement at museums are no small task. But, both are different. Visitor footfall is the number of visitors. Most often, the direct measure of this is the ticket sales. This is one of the parameters of measuring the success or failure of an...
When Indian Ragas Met Western Music…

When Indian Ragas Met Western Music…

There emerged Raga rock! Raga rock is a subgenre of rock music formed when the latter was influenced by Indian classical music. The impact of Indian Classical Music became pronounced during the mid-60s. Popular bands in the west started using quintessential Indian...
Music on Mind and Mood

Music on Mind and Mood

Music has a very strong and powerful impact on our mind and mood. It engages the mind, which is a manifestation of our emotion, imagery, memory, attention, learning, pattern perception, motor control and much more. One of the only activities that make the entire brain...
IMD Think Piece

IMD Think Piece

In music, the pause button is a symbol of silence – a break before you can either rewind to the past or fast forward to the future.  The Indian Music Experience museum celebrates the diversity of music in India, and as an extension, diversity and inclusion is...