Yuva in Culture

IME is proud to be partnering with British Council as part of their Our Shared Cultural Heritage (OSCH) project. This multilateral programme uses digital technologies to link heritage institutions, youth organisations and young people in the UK and South Asia, working with British Council’s India, Pakistan and Bangladesh teams.

The project will test and evaluate new models for heritage and youth organisations to engage young people and provide an important framework to explore other cultures and create a dialogue between communities. The project aims to improve young people’s intercultural understanding, create new engagement opportunities for young people and build social cohesion.

In keeping with OSCH’s focus on exploring shared cultures and histories of the UK and South Asia, IME aims to engage with young people from the age of 14 to 25years old through the Yuva in Culture initiative. This initiative comprises three programmes that focus on enhancing larger community involvement, developing space for creative expressions and sector-based knowledge sharing.